Search Console (Webmaster Tools)
Connecting your site to the Google Search Console (former Webmaster tools) is one of the SEO basics.Google Search Console is a free service offered by Google that helps you to monitor, maintain and troubleshoot your site’s presence and performance in Google Search results.The Search Console helps you analyze your keyword rankings, CTRs, possible Google penalties and many other useful data for technical SEO.
Website Speed
Page speed is also important to user experience. Pages with a longer load time have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.
You can evaluate your page speed with Google’s PageSpeed Insights.
Optimize images, enable GZIP compression, HTML compression, JS and CSS minification and try to decrease server response time.
Mobile Responsive
The mobile indexing means that Google will use the mobile version of your website for indexing and ranking.Test the responsibility of your website in the Mobile-Friendly Test. You can also consider the AMP (Accelerated Mobile Pages). It’s an HTML code extended with custom properties that enable to render static content faster. http://itriangletechnolabs.com/ is mobile responsive website which all webpages run easily on mobile devices.
Sitemap
Sitemap is an XML file that is full of your individual webpage’s URLs which helps search engines to crawl your content. It’s like an archive of every webpage of your website. This file should be easily discoverable in your site in order to search engine crawlers.
Place the sitemap in the root directory of the website: https://example.com/sitemap.xml
Robots.txt
robots.txt file indicates whether certain users (web-crawling software) can or cannot crawl (accessed) parts of a website. These crawl instructions are specified by “disallowing” or “allowing” the behavior of certain (or all) users. It’s located in https://example.com/robots.txt and it’s public. It’s handy when you don’t want some scripts, unnecessary files or images to be indexed.
robots.txt syntax:
User-agent: * (e.g. Googlebot)
Disallow: / (e.g. /images/pizza.png)
Alt tag
An alt tag, also known as “alt attribute” and “alt description,” is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an ecommerce store search engine rankings.
<img src=”pancakes.png” alt=”pancakes”>
Schema.org or Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. Adding Schema markup to your HTML that improves the way of page displays in SERPs by enhancing the rich snippets that are displayed page title. In schema markup, some of page content gets indexed and returned in a different way.
Code Sample:
<div itemscope itemtype=”https://schema.org/Book"> <span itemprop=”name”> Inbound Marketing and SEO: Insights from the Moz Blog</span> <span itemprop=``author’’>Rand Fishkin</span></div>
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